The overconsuming parasite

In this year’s Oscar winner Parasite, the Park’s kitchen is dreamy, almost to die for. Gleaming, polished wood and concrete. A feature wall. A massive refrigerator stocked with Perrier. Wall to wall windows overlooking a perfectly manicured garden. Indoor-outdoor living at its best.

This kitchen could be anywhere in the world. It would be featured in glossy lifestyle magazines as an exemplar of what one could do to one’s home, with a lot of money. In the movie Parasite, it happens to be in the higher reaches of Seoul. The Park’s wealth and comfort, like their kitchen, applies a glossy veneer on what lies below. A foolproof bunker under the house, just in case. And further down the hill, the cramped, leaky and smelly living quarters of the city’s working poor. The wealthy family members are aware that their servants all exude the same unpleasant odor, though they cannot quite place it. Of course they cannot, this is the smell of poverty, and they have never seen it up close. Even the weather works for the Parks: the deluge that strikes the city washes off air pollution for the people on the hill while drowning the bottom dwellers in overflowing sewage.

Who is the Parasite in this movie? At first glance, it might seem to be the husband of the housekeeper, hidden away from creditors in the bunker of the Park’s sprawling home, coming out at night to eat their food and drink their alcohol. Or the Kim family, who dupe the Parks to give all of them jobs and quadruple-dip for their salaries. And when the Parks leave town, they take over the mansion, luxuriating in soft sheets and a massive bathtub, hoping that maybe, just maybe, they can wash off that smell. Without a model of moderate consumption in a dignified life they fantasize about being as rich as the Parks. It is easy to think of them as the parasites, because they appear to be leeching off the rich.  

But maybe the real parasites are the Parks?  They take their massive consumption for granted, feeling secure in that they can take that bubble bath whenever they want.  This security allows them to be kind and generous to the Kims as long as the latter ‘do not cross the line’ of their class position. The global elite and middle classes like the Park family consume a disproportionate amount of space and resources; the top 20% of earners emit almost 70% of global carbon emissions. Money inures and protects them from the extreme weather events that are only going to become more frequent due to climate change. Seoul, which is often held up in the development studies literature as a shining example of the successes of economic globalization illustrates a parasitic overconsumption which thrives on the underconsumption of the poor. The two are ontologically- connected and intimately coiled. Just think of the ecological debt. 

It all ends violently. But the violence is not only along the poor vs. rich axis. The poor are also killing each other, fighting for the crumbs that the rich distribute among them. Through this violent end the movie seems to say that this is all unsustainable, in any configuration.  

Consumerism at its peak: sharing instead of owning

When ZipCar was founded in 2000 I was attracted to the idea of replacing ownership with service as a paths toward sustainability: fewer cars to manufacture and fewer parking spaces to create. Since then, sharing instead of owning has skyrocketed, with Airbnb leading the pack. But it is clear to me that this is just another path toward feeding the culture of consumerism.   

Clothing rental, according to Vogue, has gone mainstream. Lord and Taylor, the venerable two-century-old flagship department store in New York is closing, bought for $100 million by the fashion rental business Le Tote. There are many systems for clothes rental in use but the most common seems to be one where a monthly subscription buys access to an unlimited closet, with thousands of items, available in small increments of a few at a time. The advertising is eerily reminiscent of the early days of ZipCar and Airbnb: as a personal experience that brings people together (“…this is more than a transaction. I think when you wear someone else’s jacket or dress, it brings us a little closer because that experience and that karma passes through”), and as less consumption (“seventy percent of what we buy ends up in the garbage within the first two years, but every time you wear a rented item you reduce its carbon footprint and extend its lifespan”). The first one is nonsensical, but what about the second one?

I belong to the baby boomers generation, with perhaps outdated attitude toward fashion. But I try to imagine myself as a subscriber to a clothing rental service. In this scenario, each morning I decide what to wear in the office. There are thousands of choices before me, all attractive looking, each representing a different image. How to choose? I have no idea, so perhaps I will choose something different every day. I am not kidding: according to Vogue there are women who stop by at a rental place on the way to work to select clothes for the day. The same conundrum repeats itself with evening clothes. I can just imagine this becoming an all absorbing preoccupation: choosing, trying on, picking up and dropping off, observing what others wear and aiming to recreate some looks, planning what to choose next time, taking notes, checking things out, following the trends.

This brings the consumerist culture to a whole new level, which is exactly the opposite of what is needed to move toward less consumption-oriented society.