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The Myth of Wal-Martization: Retail Globalization and Local Competition in Japan and Germany

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Aoyama, Yuko and Guido Schwarz.  2006.  “The Myth of Wal-Martization: Retail Globalization and Local Competition in Japan and Germany.”  Chapter in Brunn, S. (ed.) Wal-Mart World. New York: Routledge, pp. 275-291.