1. Macro Conversion
\n– See from home page<\/p>\n
2.\u00a0 Micro Conversions
\n– call to actions<\/p>\n
~ <\/strong>What content<\/strong> on the website is directly tied to driving Macro and Micro Conversions? www.compete.com<\/a><\/p>\n Google Trends for Websites<\/a><\/p>\n Google\/DoubleClick AdPlanner<\/a><\/p>\n 404 check, misdirection check<\/p>\n landing page construction check (for top organic\/paid keywords, any missing important parts, wrong placement)<\/p>\n any related recommendation<\/p>\n descriptive link text<\/p>\n clean URL structures<\/p>\n campaign tracking parameters<\/a><\/p>\n check out popups<\/p>\n Question:<\/p>\n ~ Use internal search engine and see if my query shows up in the url stem. For example, on this blog it would look like this: http:\/\/www.MMM.net\/avinash\/?s=segmentation <\/a><\/span><\/p>\n
\n~ <\/strong>What sections<\/strong> of the website might be most valuable to the visitors?
\n~ <\/strong>What content areas seem very expensive<\/strong> to create (hence more important to measure if they are adding any value!)?
\n~ <\/strong>What cross-sells and up-sells<\/strong> do you see being pimped across the site?
\n~ <\/strong>What does the top nav and left\/right nav<\/strong> groupings tell you about priorities?<\/p>\nHow smart is their digital marketing strategy?<\/h3>\n
\n
\n5 brand-related queries
\n10-15\u00a0non-brand\/long tail queries
\nPay attention to:<\/em>
\n1. Organic search rankings (rank, page titles, snippets).
\n2. Paid search ads (title, creatives, urls shown).
\n3. Competition (who comes up first consistently, ppc and organic).
\n4. Search Plus Your World<\/a> results.<\/li>\n
\nFind high traffic websites and where your target customers\u00a0are\u00a0likely to visit, see if there are ads.<\/li>\nHow well are they doing in context of their competition?<\/h3>\n
What is the fastest possible way I can have a impact on the business?<\/h3>\n
Any technical notes I can make for the future (analytics or coding)?<\/h3>\n